See us at PLMA Chicago, Nov 15–17

Over150 million packs sold every year.

Now for your store brand.
Or ours.

The light, flaky savory twist. Oven-baked puff pastry from a Swiss family recipe since 1934, for US retail and foodservice.

Contact us Request spec sheets

All naturalReal butter100% real cheeseOven-baked

1934Our recipe since

A family business, four generations strong

Hundreds of folds of real butter. Now baking for America.

It started as one family’s recipe for a light, buttery cheese twist. Today the fourth generation runs the business, our twists sell in more than 40 countries, and we bake in Canada for the US market.

  • 150M+packs sold every year
  • $300M+combined group turnover
  • 10production facilities
  • 40+countries served
  • BRCGS & IFSGFSI certified, FDA registered
Classic cheese twist Bite size twist
100%
real
cheese
Our classic cheese twist

7 ingredients. That’s it.

Wheat flour, butter, cheese, nonfat dry milk, salt, yeast, malted barley flour.

All naturalReal butterReal cheese

No artificial flavors, no colors, no preservatives, no GMO. No added sugar.

Light, flaky crunch

Real puff pastry, oven-baked until golden. Never fried.

Rich, creamy real butter

Layer after layer of real butter pastry.

Your flavor, your pack

9 flavors or your own recipe, for retail and foodservice.

Proven on shelf

Already a store brand success.

The twist we bake for you is the same twist shoppers already buy under leading store brands around the world.

  • Europe & UKLong-term partner to Tesco, M&S, Aldi, Carrefour and more.
  • AustraliaCategory leader at Woolworths, Coles and Aldi.
  • CanadaSuccessful at Loblaws, Metro, Sobeys and Dollarama.
9 to 21units per store per week, per SKU, in Canada
Retailer A21
Retailer B16
Retailer C12
Retailer D9
Major national accounts in Canada.

One twist. Two ways to sell it.

Same bakery, same light and flaky bake. You choose whose name is on the pack.

Private label

Your store brand

We build the twist around your program: your recipe, your format, your pack.

  • Fat: 100% butter, butter and margarine blend, or 100% margarine
  • Cheese: cheddar, Gruyère, Parmesan, Emmental or custom blends
  • Format: long twists or bite size
  • Flavor: 9 flavors, from Parmesan Garlic to Hot Honey, or your own
  • Organic: available on request
Start your store brand
Our brand

Stock Mr. Swissfold

A ready-made brand for the US snack aisle, with a baker shoppers remember and the claims they look for.

  • Name and packaging tested with US shoppers
  • Clean label up front: all natural, real butter, 100% real cheese
  • Savory Cheddar Twists, ready for your shelf
Stock Mr. Swissfold Mr. Swissfold Savory Cheddar Twists pack
The range

Long twists, bites and bold flavors

Classic Cheese Twists

The long twist that started it all, baked with real cheese and real butter.

Bite Size Twists

The same light, flaky bake in a poppable size for snacking and sharing.

Bold Flavor Twists

Hot Honey, Jalapeño, Pesto and more, for shoppers who want extra kick.

9 flavors, or your own recipe

  • Cheddar
  • Parmesan
  • Gruyère
  • Emmental
  • Parmesan Garlic
  • Black Pepper
  • Pesto
  • Hot Honey
  • Jalapeño
  • Your own recipe
Formats

Built for the US market

Shown as Mr. Swissfold. Tap “Your store brand” to see your packs.

  • YOUR BRAND1 OZ
    1 ozSnack packC-store, vending, on the go
  • YOUR BRAND5 OZ
    3.5 oz / 5 ozCartonGrocery and mass
  • YOUR BRAND7 OZ
    7 ozStand-up pouchBite size, multi-serve
  • YOUR BRAND20 OZ4 x5 oz
    20 ozClub pack4 x 5 oz, club and multi-buy
  • YOUR BRAND33 OZ
    33 ozTubFoodservice, schools, institutional

Protective blister trays prevent breakage. 9-month ambient shelf life. Need a different size or pack? Ask us.

North American hub

Baked in Canada. Minutes from the US border.

Edmundston, Canada

Our North American bakery, with just-in-time delivery to the Eastern Seaboard.

USMCA eligible

Duty-free into the US.

1,000-pallet buffer

No lead-time risk.

100% family-owned

Talk to the owners.

More from our bakeries

Twists are our specialty. Not our only one.

Our family bakeries make a full savory range for store brands. Ask us about:

Cheese palmiers
Cheese crispies
Cheese & seed sticks
Pretzels

Also: cheese bites, breadsticks, snack pearls, crisp bread, zwieback, sweet palmiers, selection boxes and organic versions.

Spec sheets on request

Full specs, nutrition panels and allergen details are shared directly with retail and foodservice buyers.

Request spec sheets
Contact

Get your twist on.

Mr. Swissfold

Cedric Seghers

Address
Mr. Swissfold
Chemin de Praz 2
1424 Champagne, Switzerland
Save contact